← HomeExploreFollow-up that never stops
In Explore: Follow-up that never stops

Follow-up that never stops at day two.

Until they buy or say stop. And they stay with their rep.

Most leads die after the first few days because nobody has time to chase the quiet ones. AutoBook keeps writing to every quiet customer over days and weeks, from what they actually said, sounding like their rep. A reply or a STOP ends it at once, and when the follow-ups run out, the deal goes to a person instead of going silent.

Tuesday 7:12 PM
Is the grey SUV with the third row still there?
It is, it's on the lot. Want to come drive it? I have Thursday at 5:30 or Saturday at 10.
No reply
Monday 10:05 AM
Hi Dana, it's Sam. The grey SUV you asked about just came down in price. Still want a look? Saturday at 10 is open.
Oh nice. Saturday works.
You're booked for Saturday at 10 with me. See you then.
✓
Test drive bookedSaturday 10:00 · Sam's customer, on Sam's To do

You paid for the lead. Then it went quiet on day three.

Reps chase the fresh ups. The quiet ones turn into overdue tasks, and a few weeks later they buy from the store that kept in touch.

$586,000

a year is what the average US dealership spends on advertising to bring customers in.

NADA Data 2025 (US)
50% more

units sold from the same web leads by US dealers who move from under 40 to over 80 on Pied Piper's Internet Lead Effectiveness score.

Pied Piper ILE study, 2025 (US)

How it works.

01

Every lead gets a first follow-up

It's scheduled the moment the lead lands, and a reply clears it. When a warm lead goes quiet on an open deal, the AI keeps going.

02

Every message has a reason

It opens from what the customer said, gives an honest reason to reply and makes one low-pressure ask. Never "just checking in". Later touches get lighter.

03

It stops, or hands it back

A reply, a rep stepping in or an opt-out stops it at once. When the follow-ups run out, the deal goes to a person as an act-now item.

What you get.

No quiet lead left behindFollow-ups over days and weeks, without anyone working a list.
Written from what they saidReal context, real dates and only open times, never a repeat.
Sounds like their repTexts and emails can sound like the rep, learned from what they type.
The customer stays with their repReassign a customer and their follow-ups move with them.
Opt-outs respected on every channel"Stop texting me" sent by email stops texts at once. "No promotions" stops promotions everywhere.
Campaigns, recalls includedRecall, lease ending, service due and win-back, and it books the replies.

When a car a shopper asked about arrives or drops in price, they hear about it.

What a quiet lead hears, by default.

STARTThey go quietAn open deal, and the customer has stopped replying.
ABOUT 3 DAYSA reason to replyTheir car, their question, and one easy next step.
ABOUT 5 DAYS LATERLighterA new angle, like the car they asked about coming down in price.
ABOUT 7 DAYS LATERLighter stillUp to four follow-ups in all, never more than two a week.
THENA person takes itThe deal lands on the rep's To do instead of going silent.

Your store can tune both. Nothing it starts goes out at night, it holds off while your store still owes the customer something, and months after a lead is lost it can send one light check-in.

Chase this oneA rep can tell it to chase any deal, with a note it uses as the reason, or pause follow-ups for 7, 30 or 90 days.
RecallsUpload the recall VIN list and every affected owner hears, even those who said no to promotions.
AI calls in campaignsA campaign step where the AI phones the customer, introduces itself and the store, and tries to book.

Questions dealers ask.

Won't customers feel chased?Each follow-up has a real reason to reply, never more than two a week, never at night. A reply or an opt-out stops them at once.
What if a rep is in the middle of a deal?The rep can pause follow-ups or stop them until the customer replies. The AI still answers what the customer asks.
Can a follow-up promise a price?No. Any message it starts on its own that mentions money waits for a person to approve it. Replies to a customer's own question are unaffected.

Now you be the customer.

Ring our demo store and be the customer. Ask about a car, haggle, book a test drive. The confirmation is real.

CALL OUR DEMO STORE
(437) 476-8483
The same AI that would answer your line.
CALL OUR SALES LINE
(647) 697-6609
Ask anything, and it can ring the demo store for you on the same call.
BOOK A WALKTHROUGH
15 minutes
The inbox, the app, and your store's own numbers, with our team.
AutoBook · auto-book.casupport@auto-book.ca