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Every web lead, answered at once.

A website chat that knows your lot. Every source counted to the sale.

The listing-page question at 11 PM, the form from a listing site, the shopper who just wants to know if it's still there. AutoBook answers every one of them from your lot in seconds, books the test drive with a named rep, and shows you which source the sale came from.

Thursday 9:52 PM
✉
Website chatFrom your search page · tagged to your spring campaign
Shopper
Any three-row SUVs under fifty-five?
Yes, two on our lot right now. Here's the one with the lowest kilometres.
▢
The grey three-row SUVOn the lot · 18,400 kmBook a test drive
Saturday morning?
I have 10:00 or 11:30. Which works?
✓
Test drive booked from the chatSaturday 10:00 with Sam · source: spring campaign

The leads you pay for are only worth how you answer them.

Customers shop several stores at once, and the first good answer often wins. A chat that only takes a name, or a form that waits till Monday, hands the shopper to the store down the road.

50% more

units sold from the same web leads by US dealers who move from under 40 to over 80 on Pied Piper's Internet Lead Effectiveness score.

Pied Piper ILE study, 2025 (US)
$586,000

a year is what the average US dealership spends on advertising to bring customers in.

NADA Data 2025 (US)

How it works.

01

One snippet, every lead in

One snippet adds the chat and the booking page to your website. Each lead source gets your store's private lead address, pasted into its settings. No developer needed.

02

Answered from your lot in seconds

Any hour. It already knows whether the car is on your lot, gives the listed price, offers real open times, and books the visit with a named rep.

03

Counted all the way to the sale

Every chat keeps its source and campaign tags, every booking records how it was made, and a sale marked in your DMS closes the deal as won.

What you get.

A chat that answers, not a formPrice, availability and payment estimates, with cars from your lot as cards and a test drive booked from the card.
A booking page on every buttonEach button on your site gets its own tracked link, and a popup keeps shoppers on your site.
Every source through one doorForms, listing sites, chat, texts and the booking page. The same shopper twice is one customer, one deal.
Never denies a car on the lotEvery written reply is checked before it goes, and a "we don't have it" about a car on the lot is rewritten.
Leads, visits, shows and sales by sourceAsk in plain English, or open Insights, and see what each source and campaign turned into.
Your CRM still gets the leadEmailed in the standard lead format, and each send listed as sent, failed or bounced.

‘Any three-row SUVs under fifty-five?’ gets real cars off your lot, with prices, in seconds.

Your whole digital desk.

From the first click to the sold deal, in one place.

Speed to leadEvery lead gets a real answer in seconds, any hour, and the rep a 30-working-minute clock for the first human touch.
Tracked links and QR codesNamed booking links for each ad, listing, mailer or poster, so print and lot signage get counted too.
Your chat, your sites onlyLock the chat to your own domains, so a copied snippet can't run your chat anywhere else.
Your manufacturer's lead programIts digital leads are answered at once, and outcomes go back to the program: contacted, booked, sold or lost.

Questions dealers ask.

Can I prove which source sold the car?Yes. The deal keeps its first source, and the sale comes back from your DMS, so every source gets a real count of leads, appointments, shows and sales. No name-and-phone spreadsheet matchback.
Does our web provider have to build anything?No. You copy one snippet, or send them one link with exact instructions for each placement: menu, homepage, vehicle list and vehicle pages.
We already pay for a CRM and a chat tool.Run it alongside them, and leads keep going to your CRM. It does the chat itself, so you may not need a separate chat tool.

Be the shopper.

Ring our demo store and ask what you'd ask on a website chat. Is it still there, what's the price, can I drive it Saturday. The confirmation is real.

CALL OUR DEMO STORE
(437) 476-8483
The same AI that would answer your line.
CALL OUR SALES LINE
(647) 697-6609
Ask anything, and it can ring the demo store for you on the same call.
BOOK A WALKTHROUGH
15 minutes
The inbox, the app, and your store's own numbers, with our team.
AutoBook · auto-book.casupport@auto-book.ca